Speaking Me

Here I am today, doing an entire marketing campaign for an Organisation, just sitting at home and spending a few hours on the internet. By internet I mean mostly social media and bulk mailing websites. More importantly just today I realised that my average strike rate is about 23.4%, which is astoundingly high for a marketer. Only 4% of my target audience unsubscribe. Who needs them anyways .... Lol.  But the point here I am trying to make is, we all knew that ways of doing business have evolved but I guarantee that most of us would have never experienced the real power of this change. Just a few months back, I would not rely on an online trader or an e-shop to buy items. Not because he would run away with my money but because what if the product is not the one with the right specification as mentioned online. Most importantly am I aware of what specification I want unless I see it physically. And if all these possibilities go wrong, will the seller ever return my money back a...

I always knew that Lord of the Rings was shot in the picturesque back drops of New Zealand. I very much liked the concept behind the film series. Always wondered whether these places are for real or just a conceptualization of the Director's brain. But how difficult it is to imagine an entire set of back-drops without an inspiration. Now I know that Peter Jackson had never conceptualised the back-drops or the scenes, on the contrary he had quite uniquely conceptualised the entire story according to what nature had to offer.I often feel how beautiful is this place on earth and how unique that it can give birth to such wonderful and mystical tales. Few days back, we had a chance to visit the Pinnacles, near Wairarapa. This place is about 1 hour 30 minutes drive from Lower Hutt (a suburban area near Wellington, NZ).  The Pinnacles are 100% naturally formed structures. Upon first look in the film, I had readily assumed that this was an artificial set created by spending...

Breathing a brand new air, in a country which I call "The End of the World" - New Zealand. Last year along with my wife, I arrived in this piece of land with plenty of anxiety and fear in mind. This was my big ticket to start up from scratch and make it large (I know , I sound Filmy now !! but can't help it). At that time my fear was greater than my excitement.  Many people say, when in fear of the unknown, do not worry ... everything will fall into place. I just hope that, the same happens in my case as well.  I have been in relation with my wife from past 8 years and when we started living together, both of us had our own set of inhibitions. First biggest ice-breaker was that we thought we knew everything about each other, each other's likes and dislikes but sadly we were mistaken. In these 8 months, we have learnt a lot about living together. Major realisations about each other came our way. It seemed like we had missed the target by miles apart. So...