Here I am today, doing an entire marketing campaign for an Organisation, just sitting at home and spending a few hours on the internet. By internet I mean mostly social media and bulk mailing websites. More importantly just today I realised that my average strike rate is about 23.4%, which is astoundingly high for a marketer. Only 4% of my target audience unsubscribe. Who needs them anyways .... Lol.
But the point here I am trying to make is, we all knew that ways of doing business have evolved but I guarantee that most of us would have never experienced the real power of this change.
Just a few months back, I would not rely on an online trader or an e-shop to buy items. Not because he would run away with my money but because what if the product is not the one with the right specification as mentioned online. Most importantly am I aware of what specification I want unless I see it physically. And if all these possibilities go wrong, will the seller ever return my money back and take the item back.
Back home, All that I would do using the power of e-commerce was check my account balance on net banking, book railway tickets, a couple of movie tickets and yes of course booked our air tickets to NZ. Scepticism surrounded me, whenever I used internet to do financial transactions.
In our air tickets when we booked with an online ticket booking portal, we happened to get a better deal than the agent but we had to re-schedule the flight dates, wherein we incurred a much larger loss.
Most of us would surf online shopping websites but never order a single item. Even the refund policy of such websites is obnoxious. 90 days refund policy (working).... duhhh... that is approximately 120 real days.... Are you telling me that you gonna have fun with MY Money for so many days and also not pay me interest .. On top of that the website may even deduct administration charge. I would like to tell these websites, give me my money faster and you will incur less administration cost and not pay your stupid, dumb*** employees to hold My Money.
But now in this new country the rules of the game have changed. Customer is really the king. I do everything like getting a our car registered, paying telephone bills, rent etc. all online just sitting at home. I also work online out of the comforts of my home. I don't have to get up early morning, take a bath and do all sorts of chores to reach office. I just get up and switch on my laptop.
I have even tasted the good sides of shopping online. I happened to order a thermal blanket for our king size mattress from Briscoes. The product arrived sooner than I thought but too my late realization, the blanket was smaller than I thought. On measuring the mattress I realised it was a SUPERRR KING size mattress... WTF... I thought its my fault, I should have checked. Few days later I was with a few friends to one of the Briscoes Stores. On a plain casual chat with one of the store person, I realised that they were happy to exchange it for me and would even match the price. Now that is what I call customer service. Finally I got a Super King Size blanket for price which was $2 less than the earlier one.. Wow thats a double deal !! Customer Delight to its real sense (experienced).
Today I realise the true power of e-commerce, not only do I spend online but also earn by bread and butter from working with e-commerce.
Hats off to Technology !!
But the point here I am trying to make is, we all knew that ways of doing business have evolved but I guarantee that most of us would have never experienced the real power of this change.
Just a few months back, I would not rely on an online trader or an e-shop to buy items. Not because he would run away with my money but because what if the product is not the one with the right specification as mentioned online. Most importantly am I aware of what specification I want unless I see it physically. And if all these possibilities go wrong, will the seller ever return my money back and take the item back.
Back home, All that I would do using the power of e-commerce was check my account balance on net banking, book railway tickets, a couple of movie tickets and yes of course booked our air tickets to NZ. Scepticism surrounded me, whenever I used internet to do financial transactions.
In our air tickets when we booked with an online ticket booking portal, we happened to get a better deal than the agent but we had to re-schedule the flight dates, wherein we incurred a much larger loss.
Most of us would surf online shopping websites but never order a single item. Even the refund policy of such websites is obnoxious. 90 days refund policy (working).... duhhh... that is approximately 120 real days.... Are you telling me that you gonna have fun with MY Money for so many days and also not pay me interest .. On top of that the website may even deduct administration charge. I would like to tell these websites, give me my money faster and you will incur less administration cost and not pay your stupid, dumb*** employees to hold My Money.
But now in this new country the rules of the game have changed. Customer is really the king. I do everything like getting a our car registered, paying telephone bills, rent etc. all online just sitting at home. I also work online out of the comforts of my home. I don't have to get up early morning, take a bath and do all sorts of chores to reach office. I just get up and switch on my laptop.
I have even tasted the good sides of shopping online. I happened to order a thermal blanket for our king size mattress from Briscoes. The product arrived sooner than I thought but too my late realization, the blanket was smaller than I thought. On measuring the mattress I realised it was a SUPERRR KING size mattress... WTF... I thought its my fault, I should have checked. Few days later I was with a few friends to one of the Briscoes Stores. On a plain casual chat with one of the store person, I realised that they were happy to exchange it for me and would even match the price. Now that is what I call customer service. Finally I got a Super King Size blanket for price which was $2 less than the earlier one.. Wow thats a double deal !! Customer Delight to its real sense (experienced).
Today I realise the true power of e-commerce, not only do I spend online but also earn by bread and butter from working with e-commerce.
Hats off to Technology !!
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