Speaking Me

Here I am today, doing an entire marketing campaign for an Organisation, just sitting at home and spending a few hours on the internet. By internet I mean mostly social media and bulk mailing websites. More importantly just today I realised that my average strike rate is about 23.4%, which is astoundingly high for a marketer. Only 4% of my target audience unsubscribe. Who needs them anyways .... Lol.  But the point here I am trying to make is, we all knew that ways of doing business have evolved but I guarantee that most of us would have never experienced the real power of this change. Just a few months back, I would not rely on an online trader or an e-shop to buy items. Not because he would run away with my money but because what if the product is not the one with the right specification as mentioned online. Most importantly am I aware of what specification I want unless I see it physically. And if all these possibilities go wrong, will the seller ever return my money back a...